Levi Strauss Signature Case Study Example | Topics and Well Written Essays - 500 words

Levi Strauss Signature - Case Study Example Levi’s brand is not as elastic as he put it because it has only been targeting a certain group in the market, for example, it could not design women jeans and younger people. The elasticity is low and this has overstretched the name of the brand with the introduction of the signature line (Levis Strauss & Co, 2011). 4. Develop the â€Å"brand schema† that you think existed for the overall Levis brand before and after the introduction of the Signature line (i.e., an associative network map of links and nodes). What are the marketing implications of the differences? The Levi’s Eco is a new product launched in 2006 and the difference with the rest is that it is made of organic cotton and sells at 30-68 dollars. The six environmental activism segments attracted to this type of jeans would be women in blue collar jobs, young children below 10 years, men aged above 55, I do not think that Levi’s Eco helps the brand with younger customers because young people do not prefer organic cotton clothes. They also feel that they are too warm for their bodies and are for old people. I think that Levi’s Strauss Signature may survive in the market as it is of a lower priced and designed in a way that taps the mass market. The Signature line also has styles for the entire family. The other advantage is selling at mass merchandisers, for example, in Wal-Mart where most people shop, therefore, easier access.