Monday, December 23, 2019

AP by John Updike - 913 Words

Growing Up: Much Harder Than We Expected As people age and grow up, maturity and wisdom is gained through every experience. From the time a child becomes an adult, they are required to deal with real life situations, and learn how to handle their responsibilities. In the short story â€Å"AP† by John Updike, Sammy the narrator, is a young immature nineteen-year-old that makes a drastic change to his life. His immaturity and wishing to do and say whatever he wants leads into consequences he must face. The short story, AP, takes place in a small New England town’s AP grocery store. AP is in the center off the town, five miles down the beach. Sammy is a grocery cashier, who finds himself fascinated by three girls in swim suits. Chunky or†¦show more content†¦When the store manager, â€Å"Lenegel†, comes out and embarrasses the girls, â€Å"Girls this isn’t the beach† (Updike 7). The girls blush and feel embarrassed, but have a great response, â€Å"My mother asked me to pick up a jar of herring snacks† (Updike 7). Feeling guilty of their attire they continued with the purchased and head out the door. Wanting to look like a cute super hero, he quits. He hopes that he said it loud enough for the girls to hear him. However, as soon as he quits, he realize that the girls didn’t bother to turn around and care. He was living a fantasy that he hoped would come true. He leaves the store, and looks around for his â€Å"girls† like if they knew he had a thing for them. To Sammy, it seemed that quitting was something he had to do to feel proud; for not accepting Lengel attitude towards the girls. In the end Sammy realizes the consequence that his crazy impulse caused him. No job, no income, and no cute girls. In this story, the author clearly emphasizes the different events throughout the story. He explains vivid images of unacceptable attire wore in the 1960’s. He elaborates his though about Sammy’s immaturity and his feelings towards others. His actions may be a lesson in to think twice before doing something. He may gain some maturity to realize that the things he does can lead to consequences in life, but he can look back to realize that this was one of the steps in becoming aShow MoreRelatedA P By John Updike982 Words   |  4 PagesThe story that this research paper is being written over is â€Å"AP† by John Updike. This story is filled with good grammar and has a well written plot and good transition. A person reading the story â€Å"AP† could see it as an interesting story filled with good symbolism. The main character, Sammy, uses a great deal of symbolism when describing the three girls in bathing suits who walked into the store he works in. the thr ee girls in bathing suits that walked into the store where the center of the wholeRead MoreA P By John Updike1190 Words   |  5 PagesA P is a story of Sammy who is a 19 year old boy working as a clerk at a grocery store in a small town in New England. Published back in 1961 narrative defining A P is the popular mythology of 1960s basically where youthful rebellion powers took over the soulless system. (Sustana) Therefore Updike has written a story that includes key elements of myth along with the background of postwar prosperity and the attendant consumer culture. Where there is a strong hint of the Cold War as hero characterRead MoreA P By John Updike1704 Words   |  7 PagesIn the story AP by John Updike a young cashier by the name of Sammy learns about the power of desire and the mystery of others minds when working at an AP supermarket in a small town north of Boston in the 1960’s, where there was a lot of social norms and many people didn’t step out of th em. The young nineteen-year-old Sammy wasn’t expecting his Thursday shift at AP to go the way it did when income three young girls but, these are not your socially normal teenagers who come walking in the doorRead MoreA P By John Updike843 Words   |  4 Pageshelp establish the uniqueness of his or her use of speech through the story’s title, structure, punctuation, setting and the communication between characters. In the story A P by John Updike, the author sets the story in a very ordinary place where everyday people go shopping for their groceries, in a market known as A P. Updike’s style within the story shows many aspects of ordinary life. For example, in the first sentence of the story, the narrator Sammy uses incorrectly the word walks, â€Å"InRead MoreA P By John Updike1160 Words   |  5 Pagesthe girls’ exit and regret fills him. What he thinks is noble and just becomes a changed, regretful soul. In â€Å"AP† by John Updike, the symbolism portrays the theme of the desire for change. The girls’ immodesty is a symbol of rebellion, revealing the theme of the desire for change. As Sammy acknowledges in the short story, the story takes place â€Å"north of Boston† (Updike 360). The estimated time period is the 1960s. At this time, most of the younger generation longed for change, whichRead MoreAP by John Updike512 Words   |  2 Pages â€Å"AP† by John Updike is a story about a boy who learns that all actions have consequences. In â€Å"AP† three girls walk in to the store AP in nothing but their bathing suits. Sammy one of the stores cashiers describes what the girls are wearing and what they do throughout the story. The girls walk up and down the aisles catching the attention of many of the other customers. The girls then get in line at Sammy’s checkout, the manager Lengel walks up and tells the girls they will have to leave thisRead MoreA P, By John Updike1019 Words   |  5 Pagespsychoanalytical lens can be used to analyze AP, a short story by John Updike, lone, a piece of art by John William Godward, and â€Å"To My Best Friend - Short Film†. Through this lens, readers can draw the theme that all humans have basic instincts and urges that lie in the unconscious mind. Throughout Updike’s AP, it stands clear that we are always being influenced by fundamental human desires. AP is told from the perspective of Sammy, a teenage cashier at AP. In the beginning of the story, three teenageRead MoreA P By John Updike1441 Words   |  6 PagesJohn Updike is considered one of the greatest writers in modern American history. He is known for the idea that seemingly ordinary aspects of American life are actually quite fascinating. He wanted readers to see the beauty and magic of life, so he tried to describe everyday things using the most clear but beautiful language possible. Many of Updike’s pieces are drawn from his own life such as his marriage and his boyhood, as shown in three of his short stories: â€Å"AP†, â€Å"Ace in the Hole†, and â€Å"PigeonRead MoreA P By John Updike765 Words   |  4 PagesJohn Updike wrote, â€Å"A P† in 1961. In this era of the 1950s and early 1960s, conservative dress mirrored conserv ative social values. Conformity was the measure of popularity as well as a measure of moral rightness. During this time, people were more afraid of being labeled outsiders than they were afraid of the outsiders themselves (â€Å"A P†). Gender issues and the emergence of feminist consciousness are represented when Lengel states the rules that proclaim the girls are decently dressed-codingRead MoreA P By John Updike1033 Words   |  5 Pageshow we face these decisions will have an impact in our lives, and sometimes the ones that seem to be small are the most important ones. John Updike understood how making decision affects people’s life, and he develops it in his short story â€Å"A P,† which is the story of an unhappy boy who quits his job for a pretty girl. In order to develop this theme, John Updike takes Sammy, the main character of the story, through three different stages. In the beginning stage, Sammy is just a boy who is not happy

Sunday, December 15, 2019

The Ideal School Free Essays

The Ideal School Lakeside School of Football is positioned on the coast of Lake Erie and gives you the opportunities to work with trained professional football players. Lakeside teaches you the ropes of football at an affordable price. If you want to learn how to play and meet the players of your choice, Lakeside is the school for you. We will write a custom essay sample on The Ideal School or any similar topic only for you Order Now The Lakeside School of Football will have a college campus set up; it will have dorms along the beaches of Lake Erie; the Lakeside academic building will be located behind the dorms. It will have three full -sized football fields stretched across campus each for specific purposes. There’s also a rec center stationed in the center of campus, including a weight-room, a full sized track with eight lanes, a pool and fitness instructors for all of your fitness needs. They will help you acquire a workout specifically designed for your level of physical fitness always ready to help you achieve your goals and improve more. The rec center will be easily accessed with your student I. D card. The school year will consist of eight months August to March and then have a four month break April to July. The school days will begin in the morning at 8:30 beginning on the fields. At 12:30, everyone will have open campus for lunch until 2:00; at 2:10, classes in the academic building will be going until 6:10. If there is anyone who chooses to keep progressing through the summer break, there will be summer classes available; just contact admissions. There is a very open variety of classes available not just through the school year but also throughout the summer. The classes fit you as a person if you want to do it we have it; we have classes going over the bases of defense and offense of football. Other classes focus only on the statistics of football. For the more active people enrolling at Lakeside, there are several gym classes that you should get involved in. We continue the study of football in our history classes and ,if you’re not just pleased with those classes, we have other things to get involved in as well as those required classes. You can get involved in art or student council. We here at Lakeside believe that there is a lot of potential in everybody, so if you have any talents that you want to bring out , we are open for more suggestions in our curriculum. We want to keep high standards here at Lakeside, but our rules are quite lenient. There are professionally trained football players here to help you improve your skills; we expect all students to be to class on time and treat all instructors with respect. If you are unable to attend any of your classes, please let your instructor know in advance. If you skip class for any illogical reasons, there will be mild consequences; after four unexcused absences, you will be removed from the class. If any student is caught involved in any illegal activity, you will miss the first session of school from 8:30-12:30 for a month for first offense; if caught again you will then be expelled. You’re only going to get out what you put in. We believe there is a future for everyone. Lakeside wants you to start your future here. We want all students to work on improving your skills in the on and off season; remember you only get out what you put in. How to cite The Ideal School, Papers

Saturday, December 7, 2019

Panera Case study free essay sample

The SWOT Analysis revealed about Panera Bread Co. (PBC) in its overall attractiveness in the following. SWOT analysis is a simple but powerful tool for sizing up a company’s strengths and weaknesses, its market opportunities, and the external threats to its future wellbeing. Strengths of the company have made it the leading competitor in the â€Å"fast-causal† dinning segment of the restaurant industry. Basing a company’s strategy on its most competitively valuable strengths gives the company its best chance for market success. The core competence of fresh bake items proficiently performed is the internal activity that is central to a their strategy and competitiveness. Their menu of fresh breads, salads, soups, sandwiches, and combination plates are very appealing to Americans since the culture has change their eating habits to healthier choices. Promoting their bread-baking expertise of artisan breads will distinguish them from the dozens of deli/coffee shops that are competing in the restaurant industry, and in their market segment. Their bread expertise is their distinctive competence which means is a competitively valuable activity that a firm performs better that its rivals. Panera offers these healthier choices in their â€Å"fast casual† atmosphere giving the consumer the option to eat ‘n go or dine in their â€Å"third place† establishments. Panera’s establishments offer consumers alternative place, naming this theory the â€Å"third place† to relax, catch up with friends, do work/study by offering free wifi, and of course EAT! Panera has achieved to acquire a good brand name and high consumer satisfaction ratings. Their success with catering is another indicator that their products are preferred over competitors in the market. Their franchisee program is unique with most of the initial money up front, therefore boosting financial strength and growing without much debt. Based on the article the franchisee owned stores reported higher sales than the company-owned stores. Weakness of Panera Bread Company is highly concentrated geographically in North American. I consider this a weakness because when compared to other competitors such as McDonalds or Starbucks, PBC lacks scale. PBC will have to consider international operations if they want to grow financially. Global expansion will enhance their competitive power that is needed to broaden the company’s position to pursue emerging market opportunities. A company’s weaknesses are shortcomings that constitute competitive liabilities. Opportunity for Panera Bread Company is with expansion of its menu and number of outlets in designated areas. The expansion of the menu to include vegan, vegetarian, organic, tofu and other healthier options will tap into the emerging market opportunities. New recipes will keep returning consumers interested in the company. PBC should expand their outlet areas to colleges and other younger demographic areas, so they can capitalize on the â€Å"third place† idea to get consumers stay longer in their establishments to spend more money. I believe these to be interests of an absolute â€Å"must pursue† market opportunities which will represent much potential but is hidden in the future. Threats of Panera Bread Company include competitors coming at all directions. These can be considered normal course-of-business threats. PBC has to constantly evaluate what strategic actions can be taken to neutralize or lessen their impact of competitors in their market segment if they want to stay competitive. A simple shift in buyer needs and tastes away from the industry’s product can result is a substantial financial blows. PBC has to prove themselves in specialty food, quick service, and casual dining against competitors like Starbucks, Chipolte, Noodles and Company, and McDonalds just to name a few. PBC has to keep finding ways to distinguish themselves against their competitors, because the market is so saturated with industry rivals. SWOT reveals about the overall attractiveness of its situation is the brand awareness and customer loyalty that Panera has based upon their 9 million domestic users loyalty program It has been able to reinvent their menu with changing consumer likes and introducing new marketing information and incorporating the data to improve their profits. Example is introducing evening meal options because they found that Panera customer only think of Panera for breakfast or lunch. Even though SWOT stresses to heavily place strategic plans on a company’s best competitive asset, Panera decide to . 2. Which rival chains appear to be Panera’s closest rivals? In the article Exhibit 3 gives a detail list of industry rivals that competed against Panera Bread in some or many geographical locations. From the chart I reviewed the â€Å"Key Menu Items† to decide the closest rival chains. Panera’s rivals include any fast casual dining place with fresh baked breads, soups, salads, and variety of hot and cold drinks. Some of those are Corner Bakery Cafe, Brueggers, Atlanta Bread Company, Au Bon Pain, Einstein Bros. Bagels, Jason’s Deli, and Starbucks. I based this on high volume at breakfast or lunch to differentiate the market segment further. The rival chains with international operations are the competitors that Panera needs to address in their strategy. Their weakness is lack of international operations and penetrating those market opportunities. Starbucks, Au Bon Pain, Bruegger’s are strong competitive forces. Panera will have to factor whether competitive forces seem likely to intensify and squeeze industry profitability to subpar levels or whether the company should be able to earn good profits despite the expected strength of competitive forces. I believe that industry overcapacity is a domestic issue for Panera to go internationally will bring in more profits in global areas that are not over compensated with fast casual dining. 3. What strategic issues and problems does Panera’s management need to address? Panera’s management needs to address the restaurant business is always going to be laborintensive, extremely competitive, and risky. PBC management should evaluate and pursue differentiation strategies to set themselves apart from rivals via pricing, food quality, menu theme, signature selections, dining ambiance and atmosphere, service, convenience, and locations. While being aware of changing demographics, likes, trends, culture to pursue strategic differentiation course of actions. In the article, I was surprised that in the early years, marketing only play a minor role is the success of the company. Their targeted market segment was urban socialites, suburban upper middle class families, and the trendy â€Å"foodie† conscious people who have access to commercials via internet, cable, and smartphone apps. So why not utilize marketing? Their band awareness is built on customer satisfaction with their dining experience and word of mouth by these happy patrons. My conclusion is that Panera establish their value chain very early in the development of the company. Value chain identifies the primary internal activities that create and deliver customer value and the requisite related support activities. Customers believe that Panera gives them value. My suggestions would be constant evaluation of the value chain, keep an eye on trendy menu items, and pursue the dinner and third place strategy for additional profits. 4. How do they look from a financial point of few? In the last portion of the article Panera reported strong financial and operating results highlighting: ? 18 percent increase in sales revenue, from $743. 3 million to 873. 2 million ? 30% increase in net income, from $52. 5 million to 68. 5 million ? Average check growth of 1. 5% ? First quarter of 2011 sales increases (compared to 2010) average 3. 3% at existing company owned bakery-cafes, 3. 4% at existing franchised-operated baker-cafes, and 3. 3% at existing bakery-cafes systemwide ? Panera’s stock prices traded between $129 and $132 per share 2011 a net of 40 new company-operated and franchised bakery-cafes were opened boosting the systemwide total locations 1,453 to 1,493 locations. Even the weak economic conditions Panera only saw about a 7% decline in shares, and 4. 5% average sales growth. Evaluating how well a company’s strategy is working should include quantitative as well as qualitative assessments. These figures are commonly used to evaluate a company’s performance and balanced sheet strength. Profitability ratios include: Reference Exhibit 1 and 2. ? Gross Profit Margin: shows the percentage of revenues available to cover operating expenses and yield a profit. Higher is better and the trend should be upward. ? Return on Sales: shows the profitability of current operations without regard to interest charges and income taxes. ? Net return on total assets: a measure of the return earned by stockholders on the firm’s total assets. ? Return on stockholders’ equity (ROE): The return stockholders are earning on their capital investment in the enterprise. A return in the 12-15% range is â€Å"average† and the trend should be upward. ? Debt-to-equity ratio: Shows the balance between debt and the amount that stockholders have invested in the enterprise. The further the ratio is under 1. 0, the greater the firm’s ability to borrow additional funds. ? Price-to-earnings ratio: P/E ratios above 20 indicate strong investor confidence in a firms outlook and earnings growth; firms whose future earnings are at risk or likely to grow slowly typically have ratios below 12. In conclusion Panera is a profitable company, but in the â€Å"restaurant rat race† they will need to be constantly evaluating their strategic plans for improving their value chain as a company.

Saturday, November 30, 2019

The Battle At Midway Essays - Battle Of Midway, Japan,

The Battle at Midway Nothing distinguished the dawn of June 2, 1942, from countless other dawns that had fallen over tiny Midway atoll in the North Pacific. Nothing, that is, except the tension, the electric tension of men waiting for an enemy to make his move. On Midway's two main islands, Sand and Eastern, 3,632 United States Navy and Marine Corps personnel, along with a few Army Air Force aircrews, stood at battle stations in and near their fighters, bombers, and seaplanes, waiting for the Japanese attack they had been expecting for weeks. The carrier battle of Midway, one of the decisive naval battles in history, is well documented. But the role played by the Midway garrison, which manned the naval air station on the atoll during the battle, is not as well known. Midway lies 1,135 miles west-northwest of Pearl Harbor, Oahu. The entire atoll is barely six miles in diameter and consists of Sand and Eastern islands surrounded by a coral reef enclosing a shallow lagoon. Midway was discovered in 1859 and annexed by the United States in August 1867. Between 1903 and 1940, it served both as a cable station on the Honolulu - Guam ? Manila underwater telegraph line and as an airport for the Pan American Airways China Clipper (Miracle 5). In March 1940, after a report on U.S. Navy Pacific bases declared Midway second only to Pearl Harbor in importance, construction of a formal naval air station began. Midway Naval Air Station was placed in commission in August 1941. By that time, Midway's facilities included a large seaplane hangar and ramps, artificial harbor, fuel storage tanks and several buildings. Sand Island was populated by hundreds of civilian construction workers and a defense battalion of the Fleet Marine Force, while Eastern Island boasted a 5,300-foot airstrip. Commander Cyril T. Simard, a veteran naval pilot who had served as air officer on the carrier USS Langley and as executive officer at the San Diego Air Station, was designated the atoll's commanding officer. Along with the naval personnel manning the air station was a detachment of Marines. The first detachment was from the Marine 3rd Defense Battalion; it was relieved on September 11, 1941, by 34 officers and 750 men from the 6th Defense Battalion under the command of Lt. Col. Harold D. Shannon, a veteran of World War I and duty in Panama and Hawaii. Shannon and Simard meshed into an effective team righ! t away. World War II began for Midway at 6:30 a.m. December 7, 1941, when the garrison received word of the Japanese attack on Pearl Harbor. At 6:42 p.m., a Marine sentry sighted a flashing light out at sea and alerted the garrison. Three hours later, the Japanese destroyers Sazanami and Ushio opened fire, damaging a seaplane hangar, knocking out the Pan American direction finder and destroying a consolidated PBY Catalina flying boat. The Japanese retired at 10:00 p.m., leaving four Midway defenders dead and 10 wounded. On December 23, 1941, Midway's air defenses were reinforced with 17 SB2U-3 Vought Vindicator dive bombers, 14 Brewster F2A-3 Buffalo fighters, and pilots and aircrews originally intended for the relief of Wake Island. The Buffaloes and Vindicators were cast-off aircraft, having been replaced by the Douglas SBD-2 Dauntless dive bombers and Grumman F4F-3 Wildcat fighters on U.S. aircraft carriers. The Buffaloes became part of MarineFighter Squadron 221 (VMF-221), while! the Vindicators were put into Marine Scout Bombing Squadron 241 (VMSB-241), both making up Marine Air Group 22 (MAG-22) under Lt. Col. Ira B. Kimes. Midway settled into a routine of training and anti-submarine flights, with little else to do except play endless games of cards and cribbage, and watch Midway's famous albatrosses, nicknamed gooney birds, in action (Stevens 56). Then, in May 1942, Admiral Isoruku Yamamoto, commander in chief of the Japanese Combined Fleet, came up with a plan, called Operation Mi, to draw out the U.S. Pacific Fleet by attacking Midway. Using Midway as bait and gathering a vast naval armada of eight aircraft carriers, 11 battleships, 23 cruisers, 65 destroyers and several hundred fighters, bombers and torpedo planes, Yamamoto planned to crush the Pacific Fleet once and for all. Alerted by his code-breakers that the Japanese planned to

Monday, November 25, 2019

10 Facts on Online Education for a Creative Presentation

10 Facts on Online Education for a Creative Presentation Online education also known as e-learning is here to stay. This new teaching and learning phenomenon has gradually become mainstream in both brick and mortar colleges and online institutions due to its wide reach or the demographics it opens up for teaching institutes. On the learning or students side, online education has made it possible to receive an education irrespective of ones location. And with a working Internet, students from Africa, Asia as well as incarcerated individuals can learn at the feet of educators from reputable colleges without ever setting foot at the door steps of any educational institute. This ease of dispersing and receiving educational information has seen the online learning phenomenon catch-on in todays information age. To thoroughly understand the benefits, advantages and reach of e-learning, here are some facts about online education which cut across colleges, corporate entities and its long reach across continents. Online education is a motivational tool. Online education gives people of all ethnicity a chance to start all-over again and the anonymity associated with its learning process eliminates the feelings of inadequacy or shame associated with age, gender or accumulative capacity. Statistics show that 37% of online students were the first individuals to attend college in their respective families. This percentage is largely made up of students who did not have the opportunity or funds to pursue a college degree in their younger years. 37% of students who register for an online educational course state that accelerated courses fast track one to getting a degree was a motivational factor. Segmentation of students participating in online education. Online education gives everyone a chance to participate regardless of age and Gender. 37% of students, anticipating in online education fall in the 18 to 29 age bracket while the older generation of between the ages of 30-59 make up 49% of online students. Here is an even more surprising start, 70% of students participating in online education are female while males make up the final 30%. Which means online education has definitely served as a means of empowerment for women. Online education produces professionals. Statistics show that employed professionals make up the bulk of students participating in online education. The facts here are: 60% of online students are employed full time in diverse industry verticals. 21% of the virtual students taking advantage of e-learning handle the responsibility of paying learning fees using personal funds and they do not secure loans to fund their education. Lastly, 33% of professionals taking part in online education are participants in one business related course or the other. These courses usually consist of sales, marketing and leadership. The online education industry is quite. E-learning has continued to grow through the years due to its formal adoption by recognized educational institutions and the corporate world. Recent studies put the total number of online students at 4.6 million. The yearly growth rate of registrants for online education courses stands at 17% and this far outpaces the 1.2% growth rate of the overall enrollments in higher education for physical colleges in the United States. As for brick and mortar higher education institutes, the University of Phoenix leads the way with the largest number of enrolled online students with 15% of the total number of enrolled students in the United States. Online education market is huge. The astronomical growth of online education can also be measured financially and the figures are staggering. At the tail end of 2016, online education is set to hit the $107 billion mark with estimated revenues of $49 billion. Breaking these figures into the major online education segments consisting of Learning Management Systems (LMS),   Rapid Learning Tools and mobile learning LMS is projected to account for $7 billion while mobile learning   will produce $ 12.2 billion of online education overall revenue in 2016. Online education rates are growing. The United States is generally known for having the largest market share in terms of online education. In 2010, the US owned 57% while 2015 saw this reduced to 51% which is still the largest percent owned by any country. In terms of growth rate, the top five countries currently taking every advantage of the revenue online education has to offer in 2015 are: India experienced 55% growth China with 52% Malaysia with 41% Romania with 38% and Poland with 28%. Online education introduces new Learning Management Systems on the regular basis. These systems are basically web software applications used to document, track, report and deliver electronic educational technology. LMS plays a huge role and has carved a sizable part of the online education market. The LMS market was worth $2.5 billion in 2013 and by 2015, it was worth $4.5 billion dollars which represents an annual growth percentage of 25.2%. Using these figures as estimation yardsticks, the LMS market is set to hit $11.5 billion by 2017. Online education uses mobile learning. Mobile technology such as MOOC apps have been part of the online education revolution and the development of smarter mobile devices creates an enable environment for growth. In 2012 mobile learning produced a revenue of $5.2 billion and 2015 saw it produce $8.2 billion which represents a compound annual growth of 18.2%. At this rate, predictive analysis point to a 12.2 billion dollar revenue by the tail end of 2016. Online education and corporate learning. As stated earlier, the corporate world accounts for a substantial share of the revenue online education produces. In the US, approximately 77% of companies make use of e-learning procedures to train office personnel and the corporate e-learning market is predicted to grow at a 13% rate annually. Large companies are the biggest purchasers of online education materials, tutorials and applications. The numbers show that corporations account for 30% of total spending on online education. The demand for online education tools is rising. The 2014 Training Industry report sheds light on the demand for e-learning services and applications in the corporate world. The research which was conducted in the United States showed that: 44% of US companies plan to make use of online education systems by 2016 31% of US companies intend to make use of authoring tools 27% of companies plan to purchase presentation design and courseware tools or sign up with available open source courseware platforms 18% of companies intend to purchase audio and web conferencing tools to pass information across as well as educate office personnel. These facts should get you speed up with the subject. For additional material visit our 20 topics on online education and don’t forget the guide for a creative presentation. References: Justin, F. (2013). 10 Unique Facts about Online Learning. learndash.com/10-unique-facts-about-online-learners/ 8 Battaglino, T. Haldeman, M. and Laurans, E. (2011). The Costs of Online Learning. The Thomas Fordham Institute. http:// www.edexcellencemedia.net/publications/2012/20120110- the-costs-of-online-learning/20120110-the-costs-of-onlinelearning.pdf. Lee, Jr., M. (2011). The College Completion Agenda 2011 Progress Report. College Board Advocacy and Policy Center. http://completionagenda.collegeboard.org/sites/default/files/reports_pdf/Progress_Report_2011.pdf. Babson Survey Research Group: Tracking Online Education in the United States www.onlinelearningsurvey.com/reports/gradechange.pdf Santosh, K. (2013). Surprising Facts about Online Education. http://edtechreview.in/data-statistics/787-surprising-facts-about-online-education-infographic 41 Surprising Facts about Online Students on the Internet.  collegeatlas.org/41-surprising-facts-about-online-students.html Kaplan Open Learning: The Facts about Online Education.  Ã‚  careerealism.com/facts-online-education/

Friday, November 22, 2019

Abdominal Aortic Aneurysm Ultrasound Screening Programme

Abdominal Aortic Aneurysm Ultrasound Screening Programme Susmi Suresh Role of the National Abdominal Aortic Aneurysm Ultrasound Screening Programme in Improving Health Outcomes: a systematic review Abstract Background: Abdominal Aortic Aneurysm (AAA) is one of the common conditions that affect men aged 65 and older. Described as a ‘ticking bomb’ (1) , rupture of such an aneurysm results in fatal bleeding and death. Early detection allows appropriate treatment to be given to patients as an effort to reduce mortality rates. The National Abdominal Aortic Aneurysm Screening programme, an initiative of Public Health England, offers screening to men in the prevalence group by following its objective of reducing mortality rates of preventable illnesses (2) . Ultrasonography is the chosen imaging modality due to its high sensitivity and specificity (3) . The aim of this study is to examine current literature on AAA and to understand whether screening programmes are effective enough to reduce mortality rates of AAA. Quality of life (QoL) as a health outcome will also be examined and evidence analysed, to see whether screening programmes affect patients’ quality of life. Method: A thorough search of prominent databases was carried out and the search-results underwent application of inclusion and exclusion criteria developed for this review. Four major randomised controlled trials were identified. Following data extraction, quality assessment was carried out using the CASP tool. Risk of bias was checked using the Cochrane’s tool for assessing risk of bias. All of these ensured a valid conclusion to be drawn.   Results: The four chosen RCTs were the MASS trial, the Chichester trial, the Viborg trial and the WA trial. The Mass and Chichester trials were conducted in the UK whereas the Viborg and WA trials were carried out in Denmark and Australia, respectively. The data pool of 125595 people added to the reliability of the findings of this review. A significant reduction in mortality rates of AA A was found in the intervention groups following an ultrasound screening of the abdominal aorta (4-7) . QoL was looked at as the secondary outcome in the MASS trial which concluded that there was no adverse effect on QoL (4) . Conclusion: The review showed evidence on reduced AAA mortality rates in men aged 65 and older following ultrasound screening. No adverse effect in patients’ QoL was found. The NAAASP is a commendable initiative of Public Health England and it is suggested that similar screening programmes be introduced through an evidence-based healthcare. Introduction       An aneurysm forms when a section of a weakened arterial wall dilates permanently. The walls of an artery can weaken and dilate due to cardiovascular diseases like arteriosclerosis, inflammation of the arterial wall or trauma. When this dilation occurs in the abdominal aorta, which runs from T12 to L5, it is considered to be an Abdominal Aortic Aneurysm (AAA)(8). Several studies have found smo king, hypertension and alcohol consumption to be the major risk factors of AAA(9). A family history of AAA is also considered to be a risk factor(10). AAA is age and sex-dependent as concluded by a retrospective prevalence study that looked at a cohort of 100,000 men and women each. The prevalence among men was found to increase rapidly after the age of 55 and that among women increases after the age of 70(11). Therefore, women are considered to be at low risk of developing AAA and hence screening programmes focus on a male population of 65 years or older(12).

Wednesday, November 20, 2019

Choose the topic Term Paper Example | Topics and Well Written Essays - 2000 words

Choose the topic - Term Paper Example She studied art from 1905 to 1912, and took up teaching for two years, in the Texas Panhandle, where she found the vast, dry country with heavy winds to be remarkable in its beauty (Goodrich and Bry 9). â€Å"A trip to northern New Mexico renewed a passion for sky, mountains, and magnificent vistas† (Harvey 36) earlier experienced when teaching in west Texas fifteen years ago†. O’Keeffe loved her country America, and its natural beauty in all its manifestations. As an artist, â€Å"the sun and sky; mountains and plains; trees, plants, and flowers were her frequent subjects† (Davidson 62). With great clarity and vibrancy, she revealed these as dynamic, growing forms, and not as stationary objects. Her flower paintings are particularly noteworthy in their sheer numbers, over 200, as well as in their beauty, realistic depictions, magnification to a huge size, and close examination of their form. O’Keeffe did not use the deconstructed, dislocated or fragmented styles of Cubism in her flower paintings. Most of her works in this genre were of single flowers, rarely did she use more than one flower in her art. She enlarged the image of the bloom to fill the frame, crowding out the other parts of the flower and its surrounding environment. For example, her painting of the Black Iris, 1926 is seen at close quarters (Fig.1). As seen in Fig. 1 below, the natural object stood out in the foreground, facing the spectator with a stark, almost frightening nearness. The oil on canvas painting of the Black Iris, 1926 by O’Keeffe is a monumental piece of art, and one of the artist’s masterpieces. She captures the fleeting colours of the springtime flower using a subtle gradation of shades and hues, from â€Å"impenetrable black-purple and deep maroon to soft pinks, grays, and whites† (MetMuseum, 2012). Expanding the petals to over-lifesize proportions, O’Keefe compels the viewer to face that which may otherwise be overlooked, thereby raising the

Tuesday, November 19, 2019

ISMG Essay Example | Topics and Well Written Essays - 500 words - 1

ISMG - Essay Example We would ask our customers and employees to leave suggestions and comments in our suggestion boxes placed inside the cafà © and also on our websites in order to encourage an open line communication. With coming suggestions and comments we would be able to know our lacking and immediately start working to improve our services. We here in Broadway Cafe use e-business strategy to be in touch with our customers and also to attract new consumers. As we are working with online business services we keep our customers update with new offers. We will give opportunity to our customers to create an online account to give them opportunity to keep in touch with us. Our registered customers will get periodic offers and discount through email. We will use social media for promotions and customer attractions. There could be three easy ways for our customer to keep in touch with us easily. E-business strategies being very cheap advertising solution will help Broadway Cafe to attract customers and grow sales and providing encouragements for customers to visit the cafe. The advertisement will contain promotional discount coupons for encouraging more purchases which will also increase sales. Cafà © Broadway could take advantage by effectiveness metrics. Our website will get our name out to the general public, promoting special deals and offers, etc. With the use of effectiveness metric, we will be able to get feedback from our customers and to see how much consumers are satisfied with Broadway Cafe. We will use tracking options on our website to track the amount and number of time visitors spends on our website. We would use online ordering process to communicate the requirements to our partners and suppliers. Online website also give us an opportunity to setup an online ordering system for customers for online ordering. We can use email for communication with our partners and suppliers. Online communication is the easiest way for us to reach our

Saturday, November 16, 2019

The Old Man and the Sea by Ernest Hemingway Essay Example for Free

The Old Man and the Sea by Ernest Hemingway Essay The Old Man and the Sea is a story, in my view, about man vs. the elements, individuality, and one mans obsession to dominate his world. For Ernest Hemingway far more than for most men, the specter of age was a terrible specter indeed, and the virtue of action upon which he had based his art in his life was the virtue of the young. This, I believe, pervaded the legendary figure of Ernest Hemingway as the youthful, virile adventurer, tempered with humility. Hemingway has been notably preoccupied with individualism as well as self-endurance and, in my view, no where is this more exemplified than in his novel The Old Man and the Sea. The Old Man and the Sea is basically a story about an old man who sets out in a small boat on what presumes to be a routine fishing expedition. Unexpectedly, he connected with a very large fish which precipitated a struggle which appeared interminable. The fish was a marlin, and the struggle resulted in the death and capture of this enormous fish. At that point, he secured the marlin and headed home. Unfortunately, along the way, he was besieged by sharks which he was unable to fight off. The time span in the novel The Old Man and the Sea is relatively short. The old mans name is Santiago, and he spends all of eighty-four days without catching a fish. After his first nibble from this great marlin, he struggles greatly to hang on to this fish even though every muscle in his body causes him the greatest pain à ¾ and the second night he nibbles on a small fish and sleeps for the first time, whereupon a furious jerk of the line awakens him. Its during the third day that the great marlin begins to circle the boat and, in almost no time, the sharks (beginning with a mako) begin to move in on Santiagos catch. Even after Santiago brings in the bare remains of the flesh-stripped marlin, it creates a big stir among the village fisherman, and tourists observe with detached amusement the skeletal remains of Santiagos three-day battle. They do not understand the nature or significance of Santiagos experiences. Hemingway refers to the fishing rod being part of a life-death cycle. While the rod is alone without a fish on the other end, it is dead. However, when there is a fish on the end of the line, the rod becomes a living rod. This life ends, however, when the fish is removed from the line. The struggle for life is aptly presented in this story by Hemingway through describing the struggle of a fish and a man in which the fish struggles to free himself, while the man struggles to maintain him. It is a huge fish and he puts up a great fight. Two Hearted River: Part II à ¾ Summary and Analysis. Another story regarding life and death and the struggle for life was Ernest Hemingways short story Two Hearted River: Part II. he warmth and life-giving quality of the sun is mentioned early in the story. In the morning, it is as if the grasshoppers are lifeless. It takes the warmth and life-giving quality of the sun to spring these creatures to life. One grasshopper slowly works its way out of the b ottle Nick was holding. It seemed that temporarily this grasshopper had found life. However, as it jumped into the stream, its life was over as a trout ate the small animal and killed it. Another grasshopper was taken from the bottle. It was alive and squirming in Nicks hand. Nick then took a hook and thrust it into the thorax and the abdomen of the creature, killing it. Thus, life occurs one moment and death takes over the next. Another struggle is identified by Hemingway in this story. A living trout is hooked by Nick once more. The trout puts up a desperate struggle to free himself from the hook in his mouth. However, the struggle is lost and Nick hauls in the fish. Although he is allowed to live temporarily in a small sack that is filled with water, the fate of this fish is obvious. Nick holds the fish and whacks him against a log. The life in the fish ceases. The wriggling of the body stops as he turns rigid and lifeless. The death of a tree is also mentioned in this story. A huge, living elm had been uprooted by the force of the river, and it was not dead and lifeless. The aforementioned, Two Hearted River: Part II, is a minor work by E. Hemingway. At the same time, I chose this particular story because I felt it had particular significance for the primary subject of this research paper. Published Criticism At this point, I should like to proffer some criticism of Ernest Hemingway à ¾ and at the same time attempt to relate this to the primary topic of choice, i.e. The Old Man and the Sea. Whether Hemingway every achieved an ultimate solution to the dilemma of his approach to age, virtue and boyishness is not for us to judge, although the circumstances of his death indicated that he could not and would not abide a final weakening of those powers which were so important to the protagonists of his stories. In the last decade or so of his life, however, Hemingway did find a way to cope with the fact of his own age. He would dramatize what he could not avoid. Because of his absolute youthfulness, he regards old age as an utter and complete tragedy, as it is of course the only true tragedy, and he is not going to degrade himself by maturing or anything absurd of that sort. All the same, since he has a sense of costume, he will emphasize his decline in all its hopelessness by sprouting a white beard and generally acting the part of Senex. To a large extent, I believe that this critique has to do with the old man who has to give up on catching this fish. Similarly, in my mind , there is strong metaphysical evidence in terms of the old man and his refusal to give up on a struggle which he personally acknowledges is particularly difficult due to his old age à ¾ but yet he refuses to capitulate to this inevitability. Why is it that Ernest Hemingway pursues such thematic material with such drive and vigor? I believe that the answer may be found within the man himself. It has been acknowledged by critics à ¾ almost unanimously à ¾ that much of his thematic material reflects the man himself as, in my view, do his novels and short stories, as already indicated. To this extent, I should like to offer some biography on Ernest Hemingway which may serve to illuminate this belief. Hemingway was the second of six children of Clarence and Grace Hemingway. Upon graduation from Oak Park High School in 1917, he chose journalism instead of college, and spent seven educational months as a cub reporter for the Kansas City Star. Hemingway secured a part-time job as a feature writer for the Toronto Star and, in the fall of 1920, he became contributing editor of a trade journal in Chicago wherein he met one, Hadley Richardson, whom he married in September of 1921. Together they sailed for France and, for nineteen months occupied a walk-up flat in the Latin quarter of Paris. Hemingways serious writings began tentatively with the Paris publication in 1923-24 of two slender books of pros and poetry, yet his name was still little known in the U.S. Subsequently, he divorced Hadley and moved to Key West, Florida in 1928. He remained there for twelve years and completed A Farewell to Arms. There is much to be said about this man, and his experiences in Spain represented an entire chapter unto themselves. In Cuba in 1945, Hemingway began a romantic novel of reminiscences, including The Garden of Eden which, to date, to my knowledge, remains unpublished. Considering Hemingways passion for the sea à ¾ where he spent much of his life à ¾ and fishing, the thematic content of The Old Man and the Sea, to me, underscores the thematic content of individualism, struggle against the elements, and the refusal to bend to the challenges of time and old age.

Thursday, November 14, 2019

Good Advice is Hard to Find Essay -- Personal Narratives

Good Advice is Hard to Find Advice is something that is very important in my life and in the life of most others. It allows us to ask another person their feelings and experiences about certain situations they have encountered in his/hers lifetime and then attempt use that information to help yourself. Good advice however is hard to come by. My dad has many stories that begin with, â€Å"Well when I was your age†¦Ã¢â‚¬  This is an example of bad advice. It is hard to relate what he experienced to my life, because of the generations of difference. Good advice to me is something that I ask for, and in my past, has come from people who know me extremely well. I agree with most in that good advice can come from anyone, but the best has come from my friends. They know my feelings in general and how I have reacted to certain situations in my past. In general, advice also needs to come from someone I trust and respect. I also tend to listen more closely and see how I can adapt it to my life if the advice has come from someone who is close to me, especially if it is someone who I believe t...

Monday, November 11, 2019

“A Stranger in the Village” by Baldwin

â€Å"Stranger in the Village† by James Baldwin is about author’s experience in a small village situated in Switzerland. Baldwin writes that he is black and because of his race he villagers find him different and, thus, fascinating. He says that villagers have never seen a black man: â€Å"†¦from all available evidence no black man had ever set foot†.Therefore, they are curious about his color of a skin and it is interesting for them to find out whether black man can ever rub off. Baldwin admits that small children are afraid of him because a black man for them was something similar to devil. Actually, Baldwin is treated as an exotic rarity, though Baldwin thinks that the difference between whites and blacks doesn’t exist in American society. He doesn’t want to be regarded as rarity; instead he wants to be treated equally as human being.The author often refers to emotions when writing about conflicts which appear in the Swiss village. In partic ular, these emotions are outrage and astonishment.In such a way, the author in his essay contrasts his experience of being a black man offering an insightful critique of the history of American race relations: â€Å"What one’s imagination makes of other people is dictated, of course, by the laws of one's own personality and it is one of the ironies of black-white relations that, by means of what the white man imagines the black man to be, the black man is enabled to know who the white man is†.The author says that an air of racism will be always present in society, because he was called â€Å"le sale negre† behind his back. Furthermore, he was accused of stealing wood. Because of such treatment, Baldwin feels undeniable rage toward the villagers.Misconception of his complexion leads to misconception of his human credibility and results in perceiving as a â€Å"living wonder†.   Despite the fact that people try to eliminate racism in American society, rac ial discrimination is still alive in smaller towns and villages. He concludes that no one enjoys being considered an alien.

Saturday, November 9, 2019

Contemporary Approaches Essay

Kaplan University There are four contemporary approaches discussed here in our Unit 2 reading sociotechnical systems theory, quantitative management, organizational behavior, and systems theory. They are to help an individual are group organization. All of these approaches should be taken into consideration when striving to compete in competitive business environment. I think organization behavior is the most important because the approach is the ystematic study of knowledge about how people – as individuals and as groups – act within organizations. The dynamics of group behavior and of the formation and suitability of any group need to be understood and implemented well, in order to achieve a harmonious working environment. Organization behavior is a contemporary approach that also studies and identifies management activities that promote employee effectiveness by examining the complex and dynamic nature of individual, group and organization processes. Sociotechnical system theory is different from organization behavior because, sociotechnical system is a theory to help design Jobs that attempts to redesign tasks to optimize operation of a new technology while preserving employee’s interpersonal relationships and other human aspects at work. It’s effective when their employees have the right tools training and knowledge to make products and services that one valued by customers. Quantitative management shows it’s different in helping anager make decision by developing formal mathematical models of the problem. Instead it finds the best solution to problems. In which then can be applied to different workplace challenges. What make systems theory different is, Systems theory addressed the role of the external environment. A system is a set of interdependent parts or elements which function as a whole in achieving certain goals or objectives.. REFERENCE www. ncefbsc. com/contemporary approaches. html

Thursday, November 7, 2019

Top 10 Ways To Improve Your Daily Commute That You Hate

Top 10 Ways To Improve Your Daily Commute That You Hate Commuting can be terrible- an annoying, uncomfortable waste of time. But it is also an opportunity to multitask in your busy life. Whether you’re driving or taking public transport (or even walking or biking), here are 10 ways you can turn a negative into a positive. 1. Listen to PodcastsTake a little downtime and catch up on all the reading you aren’t doing. Try a podcast or even an audiobook (on headphones or your car stereo). Your commute time will fly by and you’ll learn stuff! Plus you’ll get all the pleasure of reading without having to have your hands free.2. Discover New MusicBored of your same old Spotify playlists? Tired of your music and not sure where to turn for your new favorite tunes? Use your commute to try new artists. If you have wi-fi access while commuting, try a streaming station. If not, make a list of bands you hear about on the radio or at work and look for them on Spotify and download a playlist to your phone. If you like it, keep it! If not, delete!3. Practice Self CareYour commute might be the only time you have â€Å"to yourself† in the week. Make yourself a priority and do something for your mental well being. Try doing gratitude journaling exercises, or just thinking about things that are going really well in your life. Try a simple meditation technique. Or deep breathing. Try giving yourself time to read something for pleasure and tune the rest of the world out- provided you don’t miss your stop. Or use the time to connect via phone or email (provided you aren’t driving) to a friend or family member you don’t get to see enough. If all else fails, just try to decompress a bit and cut your stress.4. Leave Earlier So You Can Slow DownGive yourself a little extra time so you’re not always racing to be on time. If you know you can take your time, you can linger a bit and smell the roses, so to speak- or the coffee! Take a moment to sit and sip a latte. Or enjoy not being pa nicked when you run into traffic. Slowing down a little can really be a grounding way to start your day.5. Check in With Your Work ProgressMaybe evaluating your progress weekly is too daunting a task. But if you’re stuck on a train or in traffic, you can always do a little self-review and see how you did meeting your goals that day. And strategize how you can improve tomorrow. Make sure you’re actually working through your top priorities, and not just spending your day on less important stuff.6.  Mix Up Your Route Once in a WhileIf your commute is too long or annoying, try to find a better workaround! Thinking outside your rut can actually give your brain a boost, and you might just find a way to make your life that much more pleasant! Keep in mind a longer route that’s less annoying or has fewer stops could make all the difference.7. Brainstorm Solutions to Your ProblemsUse the time to brainstorm or troubleshoot problems at home or at work. Take advantage of being alone with your own thoughts and start strategizing. You never know, the next big answer might come while you’re just spacing out and giving your brain a break.8. Sit in SilenceMaybe your life moves too fast and you’re already optimizing every waking moment to get the most out of your time. Maybe you read and listen and engage too much. Maybe you try to cram too much in. Try turning off your phone, your music, putting away that book or magazine and just sit there not doing anything at all. Concentrate only on getting where you need to go safely. You and your fellow commuters will all benefit.9. MeditateBe present in the moment. You don’t need special props or techniques. Just be where you are, take a few breaths, and maybe shut your eyes. Give your brain the recharge it deserves.10.  Ask If You Can Skip ItAll that said, if you have the opportunity to work remotely, or could convince your boss, then you wouldn’t have to commute every day. Make the argument about how much more productive you could be in that time. It’s always worth a shot! If that’s not an option, consider moving closer, or carpooling. Anything to condense or cut out this part of your daily grind.

Monday, November 4, 2019

Unemployed Essay Example | Topics and Well Written Essays - 500 words

Unemployed - Essay Example Moreover, the individuals must be â€Å"seeking work† using different strategies to secure paid employment or become self-employed. In addition the individuals have to be â€Å"Currently available for work† in that if work was available they would take it or are willing to become self-employed. The â€Å"without work† criterion distinguished between the employed and the unemployed and it literally means being is situation where a person is lacking work or not being employed is a specific period. Therefore, persons without work are those who have not been working during the time of reference. For example, if a person was engaged in any sort of work even if casual, during the reference period, they are considered employed. Therefore, they do not suit the definition of unemployment even if they were seeking other forms of employment. The other criteria â€Å"current available for work† and â€Å"seeking work† are used to distinguish the unemployed persons from the economically inactive. For example, an old person who have retired cannot be considered unemployed since they are not currently available for work and are not seeking employment. Therefore, the unemployed are those within the economically active age and lack work, are available to do work, and are seeking for work (Hussmanns, Mehran and Varma 95-100). Mankiw and Taylor (564) argue that the â€Å"unemployed person is someone who is without a job and who is willing to start work within the next two weeks and either has been looking for work within the last four weeks or was waiting to start a job.† Therefore, a person who has not been making any efforts to get a job cannot be considered unemployed. Moreover, if a person has other commitments at the period of survey, for example pursuing academic goals, he or she cannot be considered unemployed. Those people with work and are seeking for some other form of work cannot also be considered as unemployed (Mankiw and Taylor 562-565). Conclusively, the

Saturday, November 2, 2019

Women An object of Sex Essay Example | Topics and Well Written Essays - 1250 words

Women An object of Sex - Essay Example The equality between men and women is near to non-existent. Generally, it is believed that this world is a man’s world. Even the English language does not support gender equality. According to transforming a rape culture, page 125, there are almost 220 words for sexual promiscuous women and around 20 such words for men. This language of rape culture has surrounded our daily lives and we have become ignorant to the inequality. We regularly ignore the degrading images and stereotypes of women created and reinforced by media. In the current world scenario, where males dominate, glamor is restricted to the people who are classified above middle class. Females are treated as sub-ordinates, emotional support seekers and a sex object. Media helps create and reinforce a gender duality based on traditional views of men and women. Often, females and males are shown in advertisements according to the roles they play in patriarchal structure i.e. males as dominating creatures and women as helpless ones. Media shows women as giving advices on how to please men, how to cook, and how to look attractive by loss of weight. These stereotypes, however, have become a part of our daily lives and are hardly escapable from the advertising industry. An average person is exposed to over 2000 ads a day. These ads sell a lot more than just the product. They promote values, images, love, success, popularity and worth. Unfortunately, these ads show images of female body to promote the product. Women sell everything from food to cars to deodorants. All leading models are shown as slim, tall, long-legged, white, and young. Now the question is why are all standards of beauty being imposed solely on females? B.Earl Puckett quoted in Stephen Donadio that the task of media is to make women feel dissatisfied and unhappy with their natural looks. A woman will, then, opt for beauty products, cosmetics, diet plans, and other such services. The messages from these advertisements indicate that a woman has only her body to offer. Women are considered as an object of sex and violence which can increase the sales of the products . It’s their body which can enable them to get whatever they want. They feel dissatisfied with their looks and body appearance and try to improve their appearance by using cosmetics, and going on diet. The images of young, thin, beautiful female models create a desire, a strong desire, in males to feel the body warmth. Such degrading images show women as just a sex object. Ads like those made for cigarettes and deodorants (AXE, etc.) show women half naked, craving for the sexual pleasure. If one believes in these images, then to some extent one actualizes them. These submissive, sex object roles have dehumanized women and give the power to men. These ads indicate that men are to rule, control females whereas females only seek to please males. The TV commercials for an age controlling cream, Pond’s age miracle by Lever Brothers (Unilever), depict men only love women who stay white, spotless, and young. These ads use women as an object of sex. Certain ads also portrayed that to gain one’s husband’s love and attention wife has to look young and fair. A TVC by pond’s – telecasted in 2009 on all media channels in South Asia – showed a wife using the pond’s age miracle cream. The husband expressed his love and feelings to the wife because she looked young and beautiful. The tag line for this ad was â€Å"see the change of your husband in just 7 days.† (Pond's, Pond's Age Miracle) Another ad telecasted in Thailand showed a girl who uses Pond’s age miracle. The concept of ad is that a girl will look beautiful and attractive only with fair color, spotless skin, and less wrinkles. The cream claims that within 7 days a girl can look beautiful and control the aging signs. Again the typical stereotype has been reinforced that a girl can only be attractive if she has fair complexion, spotless skin, and a younger looking skin. (Pond's, Pond's A